Jarratt Isted

How We Gained 2 Hours a Day by Experimenting With a New Startup Work Schedule

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Getting in the zone with work has always been tough for us. Like many other startup founders, getting the most out of each day is crucial. It’s not about the number of hours either—it’s about getting the right work done and doing it to the best of our ability. It wasn’t until we took a trip to Canada that we struck a brainwave. We realized that actually, we didn’t need to get up at 8am like everybody else. Having a bootstrapped startup meant we had flexibility in our work schedules. There was no office to...

Jarratt Isted

Valuable Lessons Learned After Sending 1,000+ Cold Emails

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We’ve always been skeptical of cold email. It seems spammy, unreliable, and depressing at times. And let’s be honest—nobody loves doing startup outbound sales. The difficult truth is that it sucks a lot of the time, and when it doesn’t you still have to grind away. Jake and I have always tried to make the best of cold email outreach. We’ve put in a ton of hours of research, tweaking, and targeting to increase the open rates and decrease how spammy it looks. We want to keep a good brand image whilst making more companies...

Jarratt Isted

How Sacrificing Your View Can Boost Your Productivity

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For a long while, I thought being a productive founder involved having a stunning view. One that inspired me to get stuff done. It makes sense, right? It's totally sensible to think that a good view will help you come up with amazing ideas. It'll help you dream up the next big feature, or a better marketing strategy you can use to find more customers. But it turns out a looking out onto something lovely actually spoils the productivity broth. After thinking about the past views I've had in various cities, I can say with some certainty that a fantastic...